Modern Dog Magazine (2026)
Hand-selected by editors as a top holiday gift feature in the Best Gifts for Dog Lovers: Pawsome Lifestyle Guide.
Luwello in the spotlight: Back-to-back Modern Dog Magazine honors, award-winning pitches, and adventure lifestyle features.
Celebrated consecutively by the nation’s top canine publication—earning the Editor’s Pick distinction in 2025 and chosen as a top holiday gift selection for 2026.
Hand-selected by editors as a top holiday gift feature in the Best Gifts for Dog Lovers: Pawsome Lifestyle Guide.
Featured in Modern Dog’s curated shop showcasing the Luwello Non-Slip Settle Mat as an essential innovation for active, traveling dogs.
Watch Luwello take the top prize on Season 9, Episode 2 of Wisconsin’s premier televised entrepreneurial pitch competition.
How Brookfield-based Luwello Pet Gear impressed the judges and captured the regional business spotlight.
Luwello wins top honors for eco-conscious, high-performance USA-manufactured adventure dog gear.
Luwello is a Brookfield, Wisconsin-based pet gear company engineering high-performance adventure and training equipment. Manufactured in the USA, our products bridge canine wellness with active lifestyles. Every purchase directly advances veterinary medicine, with a portion of proceeds funding canine cancer research through Ethos Discovery.
For press releases, high-resolution editorial assets, or product samples for review.
hello@luwello.comEasy to clean, comfortable for the dog. A little hard to get the carry strap on but otherwise a good product.
I just wanted to let you all know, this mat is one of the best dog purchases we have ever made. We just moved to London from New York, and it has been her safe space everywhere we go. We are currently on her first train trip and she’s curled up at our feet on her mat. Thank you for making such a great product!
Amazing place mats for dogs! I will only buy Luwella mats!
I am in love with your Luwello settle mat. When my dog, Mini, and I deploy following floods or wildfires, I always have her Luwello settle mat with me. Some of our teams utilize fabric quilts for their dogs, but your settle mat allows me to provide Mini with a clean, dry, safe space regardless of terrain and weather conditions. I also keep my Luwello settle mat with my emergency evacuation “go bag” whenever I am at home. Knowing that Mini associates her Luwello settle mat with safety, it would offer her comfort even in times of danger and chaos. Also no other settle mat that I have used is as compact and easy to carry as Luwello’s.
I’m training my dog to be a Service Dog which is why I bought this particular settle mat. He needs to be quick to settle and stay quiet. Since I’ve been training him on it, I’ll give a quick release and when I look again…he’s back on it! Lol. He really does like it A LOT, apparently;)👍
Just got our mat! Haven’t had it 20 minutes yet. I put it on my pup’s cot and told him to lay down, then released him in a couple of minutes…he went back on his own! I’d say he likes it!👍
I take my dog with me wherever dogs are allowed. She’s usually attached at my hip. Most of the time she’s standing unless I bring a travel bed with me. that gets bulky and hard to carry so most of the time I just avoid bringing anything. I ordered the portable mat and tried it out for the first time last night and Fig was obsessed instantly, will be taking this with us wherever we go! 10/10 we would recommend!
I have never had any issues with the ordering process and I have always received what I ordered as scheduled. When I ordered the wrong size clasp once with my waist leash, I was able to exchange it easily for the correct size. This is a great company to purchase from!! I love their products !
We love these mats for training our dogs! We take them everywhere with us and our dogs now know they need to be seated in them when at restaurants and cafes. If we take them to a park, we also have them sit on them there as well as their “place.”
This is perfect!
I’m so glad this mat is portable and lightweight and great for on the go! I’ll be bringing this everywhere to give my pup a safe and comfortable place anywhere!
This portable settle mat was honestly a game changer on our road trip with our dog. We used it everywhere..hikes, beach stops, camping, random breaks — and it held up through water, sand, dirt, all of it. I love that it’s waterproof because cleanup was super easy after long days outside. Definitely recommend it!
Love this mat! The materials are high quality and well constructed, and the colors are adorable. The customer service is outstanding as well!
I wanted to have a mat for my dogs to go to when they need to settle down or for when we are at restaurants where we sit outdoors. I didn’t want them sitting on the concrete cold, dirty floors. These mates have worked out perfectly for us
Great color and appears to be able to withstand a Labrador.
Pretty settle mat for my new puppy Ziggy
I just wanted to let you all know, this mat is one of the best dog purchases we have ever made. We just moved to London from New York, and it has been her safe space everywhere we go. We are currently on her first train trip and she’s curled up at our feet on her mat. Thank you for making such a great product!
I am in love with your Luwello settle mat. When my dog, Mini, and I deploy following floods or wildfires, I always have her Luwello settle mat with me. Some of our teams utilize fabric quilts for their dogs, but your settle mat allows me to provide Mini with a clean, dry, safe space regardless of terrain and weather conditions. I also keep my Luwello settle mat with my emergency evacuation “go bag” whenever I am at home. Knowing that Mini associates her Luwello settle mat with safety, it would offer her comfort even in times of danger and chaos. Also no other settle mat that I have used is as compact and easy to carry as Luwello’s.
I’m training my dog to be a Service Dog which is why I bought this particular settle mat. He needs to be quick to settle and stay quiet. Since I’ve been training him on it, I’ll give a quick release and when I look again…he’s back on it! Lol. He really does like it A LOT, apparently;)👍
We love these mats for training our dogs! We take them everywhere with us and our dogs now know they need to be seated in them when at restaurants and cafes. If we take them to a park, we also have them sit on them there as well as their “place.”
Love this mat! The materials are high quality and well constructed, and the colors are adorable. The customer service is outstanding as well!