Press & Media

Press & Media

Luwello in the spotlight: Back-to-back Modern Dog Magazine honors, award-winning pitches, and adventure lifestyle features.

Recognized 2 Years in a Row

Modern Dog Magazine Honoree (2025 & 2026)

Celebrated consecutively by the nation’s top canine publication—earning the Editor’s Pick distinction in 2025 and chosen as a top holiday gift selection for 2026.

As Seen In & Featured By

Modern Dog Magazine 2026 Gift Guide Pick Badge
2026 Holiday Pick

Modern Dog Magazine (2026)

Hand-selected by editors as a top holiday gift feature in the Best Gifts for Dog Lovers: Pawsome Lifestyle Guide.

Modern Dog Magazine 2025 Editor's Pick Badge
2025 Editor's Pick

Modern Dog Magazine (2025)

Featured in Modern Dog’s curated shop showcasing the Luwello Non-Slip Settle Mat as an essential innovation for active, traveling dogs.

Season 9 Winner

Project Pitch It

Watch Luwello take the top prize on Season 9, Episode 2 of Wisconsin’s premier televised entrepreneurial pitch competition.

Feature

BizTimes Milwaukee

How Brookfield-based Luwello Pet Gear impressed the judges and captured the regional business spotlight.

Eco-Innovation

MKE Startup News

Luwello wins top honors for eco-conscious, high-performance USA-manufactured adventure dog gear.

Mission-Driven Manufacturing

Luwello is a Brookfield, Wisconsin-based pet gear company engineering high-performance adventure and training equipment. Manufactured in the USA, our products bridge canine wellness with active lifestyles. Every purchase directly advances veterinary medicine, with a portion of proceeds funding canine cancer research through Ethos Discovery.

Media Quick Facts

  • 🇺🇸 Operations: Manufactured in the USA
  • 🏆 Competition: Project Pitch It Season 9 Winner
  • 🐾 Media Recognition: Modern Dog Magazine (2025 & 2026 Pick)
  • 🔬 Giving Back: Direct Support for Canine Cancer Research

Media Inquiries & PR

For press releases, high-resolution editorial assets, or product samples for review.

hello@luwello.com